Recently, Raymond, one of the world’s largest fastener assembly manufacturers, has reached a cooperation with Neocrm, the founder of enterprise class new CRM.Neocrm will help Raymond realize business refinement and intelligent operation based on its own e-commerce SCRM products and CDP customer data platform, so as to help the enterprise business growth with digitization.
Headquartered in France, Raymond group is an international company specializing in the design and production of automotive fasteners. With a history of more than 150 years, it is one of the largest automotive fastener suppliers in the world.Founded in 1996, Raymond China is a wholly-owned subsidiary of the group in China. It mainly provides fastening schemes and bonding schemes for Chinese customers, such as buckles, ties and quick assembly joints, and supplies major auto manufacturers, auto parts and electrical appliance manufacturers in the world and at home.Raymond has rich experience in the automotive industry. At present, it has reached long-term cooperation with BMW, Mercedes Benz, SAIC, Volkswagen, Ford, GM, Geely, BYD, GAC, velai and other auto brands.
At present, China’s automobile market has changed from incremental market to stock market. The automobile industry is undergoing reshuffle and reform. As an indispensable product for automobile manufacturing, the market supply and demand relationship of automobile fasteners is also changing.At present, the product variety satisfaction rate of automotive fasteners in China has reached more than 60%, and the domestic market satisfaction rate has reached more than 70%. The production capacity of general low-grade products has greatly exceeded the market demand.As a labor-intensive and raw material intensive automotive fastener, how to realize customer digital operation by embracing technology will become the top priority for Raymond to achieve business growth.
Suit the remedy to the case before it can take effect!
Before meeting Neocrm, Raymond had many and scattered marketing channels, low work efficiency of market operators and heavy workload of multi platform operation and promotion.Although Raymond has a variety of marketing channels, it is unable to reach customers by classification because it has not established a clear customer file, resulting in low customer conversion rate.Similarly, the sales staff of various business companies are scattered in different cities, which makes the lead distribution and sales follow-up feedback lag.
In view of the problems encountered by Raymond, Neocrm has developed a complete set of digital solutions for Raymond’s customer operations to help it realize the following values:
- Establish the whole process management from market activities and clue mining to project follow-up and contract signing, accelerate the efficiency of marketing management and clue tracking, effectively promote the project process and improve the winning rate;
- Online unified management and analysis of the marketing effect of each channel, timely adjust the marketing strategy and quantitatively evaluate the effect according to the intelligent data feedback;
- With the help of small programs and enterprise wechat ecology, transfer customers to the small program mall platform, accelerate the transformation, establish a customer private domain flow pool through enterprise wechat SCRM, provide a one-stop integrated assembly system solution, and create an efficient customer communication platform;
- Through the neocrm CDP platform, we can fully understand the needs of customers, establish a 360 degree user portrait of the whole domain, three-dimensional and whole life cycle, distinguish potential customers and deeply tap customer value.
As the world’s largest manufacturer of automotive fasteners, in the face of the changing market, it is an important measure to maintain market competitiveness to connect users with management tools, realize intelligent user operation, and quickly realize the digital transformation of business operation.With the help of this cooperation, Neocrm will also help alemon build a management system from the perspective of customer life cycle, enter a new stage in the direction of customer operation digitization strategy, and achieve sustainable growth of performance.
