On November 19, 2020, the Neocrm Engage 2020 Brand Strategy Conference was held both online and offline in Beijing with the theme of Brand New “Neocrm”. Neocrm released its strategy, upgraded industry solutions, new brand image, and product structure, and discussed the trend and future of enterprise digitalization in the industrial Internet era with many executives, informatization experts, partners, and opinion leaders.
Neocrm Engage 2020
Allan Shi, founder and CEO of Neocrm, starting from the macro-economy, international situation, and general environment under the influence of the epidemic, combined with Neocrm’s practical accumulation in market demands, industry trends, product technologies and other aspects over the past nine years, made a speech on the theme of “Digital Transformation Begins with Customer Digitalization” at the conference. He emphasized the importance of digitalization for current Chinese enterprises to maintain competitiveness, launched a CDP-centered consumer insight experience suite and dual-middle-platform CRM, and released the new brand image “Neocrm”, which indicated that Neocrm would drive enterprise digitalization with new connection capabilities, new solutions, and new customer values.
Allan Shi – CEO & Founder of Neocrm
Lenovo Group, Shanghai Electric, Hikvision, Didi, SBW Group and many other industry experts gathered at the conference discussing “how digitalization can support Chinese brands to become bigger and stronger in the new economic environment” and sharing cutting-edge experience, from digital transformation of enterprises, cost reduction and efficiency improvement practices, to abilities and development of domestic software.
Roundtable
Domestic CRM Has World-Class Capabilities with Breaking-Through To B Capabilities
Looking back on the special year of 2020, the new crown epidemic raging around the world, the unpredictable international situation, and the economic trend of intensified competition… The global lifestyle, business logic, industrial form and technology trends have undergone extensive and profound changes. In the midst of these changes, traditional enterprises have ushered in new opportunities through digital innovation, and are undergoing industrial chain reconstruction and efficiency enhancement through digital integration.
The changing world economy has made the digital transformation of enterprises a general trend. Allan Shi mentioned in his speech: “Faced with changes in the general environment, the era of enterprises relying on intensive cultivation to enhance their competitiveness has come.”
Facing the digital needs of enterprises, Neocrm has been deeply engaging in the CRM field for nine years with the concept of “customer-centric”, and has created a comprehensive, 360 degree, full-life-cycle CRM solution integrating mobile, AI, big data, and IOT, which helps enterprises make “one-stop” internal and external connections, improve business operation efficiency and customer satisfaction, and accelerate digital transformation. Shanghai Electric, SBW Group, WPS and many other top 500 companies have chosen Neocrm to be their best digital partner.
Following the changes in the general environment, an increasing number of Chinese enterprises seek the development of the global market. As a CRM leader in China, Neocrm must support the digital management needs of overseas enterprise. To this end, Neocrm has launched a multiple-language, multi-currency, and multi-time-zone product, and actively deployed overseas servers. It has always been driven by being a “world-class CRM service provider growing in China”, and has continuously deployed and improved its international service capabilities.
Neocrm has been the only Chinese CRM vendor selected in the Gartner Magic Quadrant for Sales Force Automation for four consecutive years, and surpassed international vendors in many capability indicators, becoming one of the CRM vendors with the highest global revenue growth rate in this quadrant in 2019.
Neocrm’s products and services can not only empower the digital transformation of Chinese enterprises, but also support more enterprises to expand their businesses outside China. Since last year, Neocrm has successively provided world-class products and services to several leading Chinese high-tech enterprises such as Lenovo, Hikvision, and Didi.
At the conference, Allan Shi also revealed that Neocrm was cooperating with international consulting agencies to improve its GDPR compliance. In the near future, Neocrm will become the first Chinese CRM manufacturer that complies with GDPR standards, and will escort more Chinese companies to go overseas with more professional and safe products.
Cooperated with Tencent to Expand the To C Industry and Launched a Consumer Insight Experience Suite
Under this “new normal” of “user shortage” and stock competition, the original user journey has been completely reconstructed, and the scenarios where consumer touchpoints can be born have become scattered and diversified, greatly increasing the dimension of user operations. The traditional enterprise development mode is no longer feasible, and the enterprises should cultivate a group of high-value, high-activeness, high-loyalty, and high-identity users, develop dedicated user management, and establish a closed loop of private domain traffic.
To serve more industry customers and meet the needs of enterprises in all industries, Neocrm and Tencent continuously carry out in-depth cooperation on products. Integrating Tencent’s strong C-end user experience and front-end connection capabilities with Neocrm’s back-end process management capabilities, the cooperation with Tencent has strengthened Neocrm’s external connection capability and opened up the business front-end of B to B to C.
At this conference, Neocrm released a CDP (customer data platform)-centered consumer insight experience suite serving the to C industry, combining CDP’s underlying data and analysis capabilities with DMP, marketing automation, WeCom, and points mall, supporting C-end enterprise customers from the full cycle of “brand perception-interest-transaction-service”.
Consumer Insight Experience Suite
Neocrm “Consumer Insight Experience Suite” is based on CDP, covering comprehensive big data and AI application systems from traffic operation, marketing automation, consumer insight and experience management to loyalty management, helping brands and enterprises engage with customers, build a traffic moat, and drive performance growth. It is reported that the Neocrm Consumer Insight Experience Suite has been successfully applied in many to C industries such as commercial real estate, retail, and life services, effectively helping relevant customers form a management system from the perspective of the customer’s full life cycle within the scope of CRM products. In the future, it will also fully support enterprises in various C-end fields to achieve accurate marketing and customer acquisition and efficient customer operation.
Launched a Dual-Middle-Platform CRM to Define a New Image with a New Structure
Neocrm, equipped with to B+to C, launched the “Dual Middle-Platform CRM”. With the combination of “business platform” and “data platform”, it provides enterprises with full-touchpoint customer connections, as well as 360-degree customer journey digital support from customer acquisition, sales conversion, after-sales service to loyalty management.
When Neocrm was founded, it was a representative of the new-generation CRM in the era of mobile Internet. Unlike the previous generation of CRM products that only focused on traditional informatization, Neocrm introduced more Internet technologies such as mobile, social networking, and big data to CRM, helping enterprises better engage customers in a digital form. With the continuous development of Internet technologies, Neocrm is also innovating, gradually introducing new technologies such as AI and IoT to inject new capabilities into CRM, and enabling enterprises to engage end users more agilely, accurately, efficiently and intelligently.
Neocrm’s dual-platform functions are growing increasingly mature in To B, To C and intelligent business closed loop, the dual-platform CRM will become the key for digital transformation of enterprises in the future, providing the driving force and value gain for enterprises to improve their business quality and efficiency.
With years of industry experience, Neocrm launched a new brand image at this conference, including the new brand logo “Neocrm”, the English name “Neocrm”, the mascot “Neo” and a new domain name “www.neocrm.com”.
New Brand Logo
Mascot – NEO
Allan Shi said that using “Neo” as the key word for this renewal is to look forward to the “new” meaning contained in “Neo”, which conveys the brand connotation of Neocrm’s vitality, continuous innovation and courage to explore in the field of CRM. It is hoped that Neocrm, as a representative of “new CRM”, will create a new generation of digital CRM products that meet the new needs of enterprises in the new digital era through new Internet technologies, provide customers with new CRM options, and deliver new product values.
Changes are opportunities. Neocrm is a leader of corporate innovation, as well as an innovator in the digital age. Neocrm, with Reshaping Customer Relationships as its mission and World-Class CRM Service Provider Growing in China as its goal, will continuously improve itself, conform to the trend of the digital age, and strive forward with more international and dynamic appearance, providing more comprehensive and better digital experience and services for enterprises in China and even around the world!
They are growing their businesses with Neocrm
