Recently, Qiaqia Food Co., Ltd., a leading company in the nut roasting industry, reached a strategic cooperation with Neocrm – the enterprise-scale CRM provider, and the CRM project kick-off meeting was successfully held in Hefei, China. Chen Xianbao, Chairman of Qiaqia, Chen Qi, Vice President of Qiaqia, Xu Tao, CGO of Qiaqia, Allan Shi, founder & CEO of Neocrm, Wu Yan, Director of Neocrm Implementation Services of East China, Wu Kai, Director of Neocrm Professional Services of East China, and other project team members attended the meeting. This meeting marks the strategic cooperation between the two companies. Neocrm delivers an automated sales solution to Qiaqia, digitizing and intelligentizing its businesses such as group buying and VIP customer management.
Qiaqia Food was founded in 2001, and listed on the Shenzhen Stock Exchange in 2011. It is a modern snack food company with traditional roasted seeds and nuts as its main business, and its products are sold worldwide. After years of development, Qiaqia has grown into a leading brand in China’s nut roasting industry, and developed into a modern food industry integrating industrialization, mechanization and informatization through technology innovation, leading and making great contributions to the overall development of China’s nut roasting industry.
Known as the “First Share of Roasted Seeds and Nuts”, Qiaqia, has been embarking on a road of rapid development since it got listed. According to recent annual reports released by Qiaqia Food, its revenue stood at 5.289 billion yuan, up 9.35 percent year-on-year, while net profits rose 30.73 percent to 0.805 billion yuan. Qiaqia Food reveals that its strategic goal for 2023 is to achieve tax-included sales amount of 10 billion yuan with sunflower seeds about 6 billion yuan, nuts about 3 billion yuan, and other snack foods about 1 billion yuan.
After nearly two decades of management, Qiaqia’s business is also expanding in the nut snack industry, and its production, operation, management and marketing systems are becoming increasingly complex. For an established snack company, a single product category is prone to growth bottlenecks, so building multi-category product combinations is the only way to go.
In addition to category expansion, Qiaqia also sees the opportunities and dividends of group buying of snacks, and actively develops group buying and VIP customer businesses. In 2019, Qiaqia Food’s e-commerce revenue has accounted for more than 10% of its total revenue; in 2020, it ushered in community group buying. In this circumstance, Qiaqia urgently needs an efficient customer relationship management platform to optimize business processes, to increase market shares, and to promote sustainable performance growth.
As an enabler of digital intelligence in Qiaqia’s group buying business, Neocrm, based on Qiaqia’s current business status and needs, combined with Neocrm’s sales cloud and integrated solutions, helps Qiaqia:
▷Connect with other systems of the group, and realize integrated management of sales, services, and internal information sharing through integrated sales and services solutions;
▷Build accurate user portraits, fully understand consumer information, gain deeper insights into consumer preferences, accurately formulate marketing strategies, and enhance consumer loyalty and stickiness by leveraging big data and computing capabilities;
▷Standardize group buying processes, and efficiently realize reporting of group buying customers, group buying order collection, and approvals of group buying rebates;
▷Establish standardized service systems, and efficiently control the entire process of “market planning-customer coverage-demand mining & cultivation-order signing-fulfillment and delivery”;
▷Digitally control all links from sales to services, real-time view business data, accurately predict business performance, efficiently control risks, thus ramping up win rates.
In the era of the digital economy and new infrastructure, Qiaqia will leverage new Internet technologies to continuously explore the digital transformation path most suitable for it, and take the lead in the global nut industry. Neocrm will also utilize its rich experience and successful practices accumulated in the past cooperation with food retailers such as BESTORE and LYFEN, as well as its professional product and solution capabilities, to help Qiaqia realize full-process digitalization and group purchase intelligentization, empowering it to achieve large-scale development and sustainable revenue growth in the broad nut industry.
