On September 14th, 2021, the 2021 Neocrm Media Conference was held in Beijing with the theme of “Direct To Customer”. Neocrm described its strategic plan in the B2C consumption sector, and launched two vertical SCRM products developed based upon WeCom: a digital platform of smart stores – Neo Retail and an integrated SCRM platform of marketing, sales, and services – Neo SCRM, as well as an enterprise-level e-commerce platform – E-commerce Cloud. Neocrm’s founder & CEO Allan Shi said that Neocrm obtained a new funding of 70 million US dollars recently, and the new funding would be mainly used to increase investment on the consumption sector, helping B2C sectors such as automobile, finance, and retail engage consumers, and consolidating Neocrm’s leading role in these sectors.
With the popularization of the mobile Internet in the past 20 years, online consumption has been developed vigorously in China. Facing the COVID-19, many new online consumption modes have emerged, such as livestream e-commerce, community group buying, online medical consultation, fresh food e-commerce, contactless delivery, etc. The online trend of consumers has laid a foundation for the new digital consumption system, and people from all walks of life realize that the “customer-centric” era has come. How to engage customers, to build a private domain traffic operation system, and to better leverage the digital economy have become an urgent issue.
To better solve this issue, Neocrm made a strategic alliance with Tencent, and developed the end-to-end, dual-middle platform-type CRM based on Tencent’s WeCom, AI, big data, DMP, call center, and QQ channel, providing enterprises with full private domain traffic operation capabilities during customer acquisition, retention, and fission. In addition, Neocrm’s advantages in customization, integration, and industrialization, which are built upon the leading and mature application-level product capability and flexible customization of the PaaS platform, help it develop from a general CRM to a vertical-industry one.
As a leading brand in China’s CRM industry, Neocrm has successively made cooperation with Shenyang Blower Works Group Corporation (SBW), Lenovo, Shanghai Electric, Hikvision, Schneider Electric, and other Fortune Global 500 companies, and helped many multi-national enterprises switch their CRM systems from world-renowned brands to Neocrm. For five consecutive years, Neocrm has been the the only Chinese CRM vendor selected in the Gartner Magic Quadrant for Sales Force Automation.
To help more enterprises fulfill the “customer-centric” digital operation, Neocrm has applied its accumulated experience in products, technologies and services to the B2C consumption industry. By leveraging WeCom’s “Engage” feature, the Neo Retail and Neo SCRM help the consumption industry directly engage consumers, realizing delicate and intelligent closed-loop operation of the private domain traffic, and driving sustainable sales growth.
Neo Retail helps consumption chain store enterprises with low per customer transaction realize online and offline business interaction, such as retail, mother-baby, fresh food, cultural & creative industries. Through features such as WeCom smart shopping guides, online membership cards, mini program malls, and smart membership operation, these enterprises can directly engage consumers, provide accurate operation services with deep insights into members, and improve member stickiness and repurchase rates, enabling all chain stores to realize “digital operation like Starbucks” quickly and cost-effectively.
Neo SCRM is targeted for high-value consuming industries. It provides WeCom marketing lead processing, sales follow-up, precise interactive marketing, after-sales services, and intelligent membership management, and mini program malls to empower digitization and intelligence throughout the whole customer life cycle, helping consumption sectors with high per customer transaction and long consumption decision periods (such as automobile, bank, insurance, education, home decoration) develop integrated private domain traffic solutions that cover the entire customer life cycle from sales to services.
Neo Retail and Neo SCRM are two WeCom SCRM products oriented to vertical industries, and built based on the Neocrm PaaS platform. They can flexibly configure and customize businesses, and meet custom demands of different industries and enterprises.
The Neocrm E-commerce Cloud can help enterprises build online malls and form the closed loop of “drainage, operation, transaction” of private domain traffic by integrating smart shopping guides, membership management, and other features. In addition to directly engaging customers, it activates the traffic pool with various marketing methods to increase conversion & repurchase rates and monetize the private domain traffic of the brand.
Neocrm’s original intention is always to empower the engagement between enterprises and customers with social and mobile capabilities. In the past ten years, Neocrm has always made innovations and breakthroughs surrounding “Engage” to deeply integrate CRM with new Internet technologies, such as mobile, social networking, big data, and AI. Facing the increasingly severe problems such as high-cost customer acquisition, difficult customer conversion, low repurchase rate, and traffic monopolization by large e-commerce platforms in the consumption industry, Neocrm endeavors to help enterprises establish and operate the private domain traffic, better engage and serve consumers, realizing digital transformation from “product-centric” to “customer-centric”, and driving development through business mode changes.
At the conference, Allan Shi said that with the new round of funding, Neocrm can better help B2C enterprises tear down the “high wall” between them and consumers, develop a full private domain traffic cycle of “marketing-operation-conversion & repurchase-reputation spreading”, and accelerate business growth. Neocrm has provided digital services for leading companies in the consumption sector, such as Bestore, Qiaqia Food, Changba, Segway-Ninebot, and C&D Automobile.
The online trend of consumers is forcing the digital transformation of enterprises, and the latter should start with customer digitalization. Sustainable business growth can only be realized by following the trend of the digital economy era which is customer-centric, engaging customers and gaining deep insights into customers. Neocrm will use more professional and leading product, platform, and industry solutions to inject new energy into digital transformation of more enterprises, and to build new bridges for enterprises to engage consumers. We look forward to working with more enterprises to create a new ecosystem for industry development and to develop the digital economy rapidly.
