Recently, Gartner released the latest Magic Quadrant for Sales Force Automation (SFA, CRM core module) report for 2021. Neocrm, with strong product capabilities and technology innovations, has been selected in the Magic Quadrant for Sales Force Automation for five consecutive years (2017-2021), and is still the only Chinese CRM vendor selected so far. The report shows that Neocrm has a significant improvement in core product capabilities compared with last year, and surpasses renowned global vendors in key functional indicators.
It is reported that Gartner focuses on 10 core CRM capabilities such as mobile sales applications, BI, channel management, opportunity management, sales activity management, and guided selling this year. 16 CRM vendors were selected in this quadrant including world-renowned vendors such as Salesforce, SAP, Oracle, and Microsoft, as well as new social CRM vendors such as HubSpot and Freshworks.
Relying on years of professional experience and continuous exploration into technological innovation, Neocrm has achieved a significant improvement in the performance of the above-mentioned core capabilities compared with last year, and its scores of many indicators are equal to or even higher than those of global-renowned vendors in the Leaders quadrant. Its mobile capabilities are far ahead of Salesforce, SAP, Oracle, and Microsoft in this Gartner report, ranking second in the world, and only 0.1 points behind Pega who ranks the first. Gartner believes that Neocrm’s mobile and social capabilities, as well as its close integration with WeChat and WeCom, are extremely valuable to Chinese corporate users, and can better help companies engage end users and capture high-quality leads. Its capabilities such as NeoSuggest and NeoPredict based on machine learning technologies can help customers achieve smarter lead scoring and opportunity prediction, thus increasing sales conversion rates. For this reason, Gartner specifically points out in this report that Neocrm is applicable to both B2B and B2C fields, and ranks higher in the comprehensive product capabilities of the B2C field, surpassing world-renowned vendors including SAP.
In addition to its mobile capabilities, Neocrm also surpasses renowned vendors in other product functional indicators:
-In BI report analysis, Neocrm surpasses SAP;
-In guided selling, Neocrm has the same score as Oracle, surpassing SAP and Microsoft;
-In channel management, Neocrm surpasses SAP and Microsoft;
-In lead and opportunity management, Neocrm has the same score as SAP and Microsoft.
Gartner believes that technical advantages of the Neocrm aPaaS platform in terms of efficient development and flexible customization are also very obvious, allowing SaaS companies or software developers to quickly customize business logics and workflows through low-cost development methods such as low-code or no-code.
In the past year, Neocrm has not only improved its product capabilities, but also expanded its business topology in the B2C sector through strategic alliance with Tencent. It delivers integrated WeCom-SCRM-based solutions, and provides services for companies of various industries, such as retail, finance, automotive, and home furnishing, helping them achieve omni-channel customer acquisition, effective customer data precipitation, and personalized marketing based on in-depth data insights and analysis.
“Times are changing, and customer demands are changing as well, which drives the business mode change of companies. The boundary of CRM has also expanded from the traditional B2B to the B2C field.”, said Allan Shi, founder and CEO of Neocrm.
With ten years of business growth, Neocrm has accumulated mature product and customer experience in the B2B field. By providing integrated “marketing-sales-service” solutions and a PaaS platform, it has served many Fortune 500 companies such as SBW Group, Lenovo, Shanghai Electric, Hikvision, Schneider Electric, meeting diversified and personalized demands of medium and large-sized companies. In addition, it also helps them switch businesses from systems of world-renowned CRM brands to Neocrm system, supporting their global business needs with multi-language, multi-territory, and multi-time-zone capabilities.
(They are growing their businesses with Neocrm)
Gartner also points out in this report that the innovation trend of global SFA development is closely related to artificial intelligence (AI) technologies, such as automated marketing, sales process management, visualized real-time data analysis, and intelligent conversation interaction platforms. Allan Shi said: “Thanks to the continuous development and maturity of supply and demand, as well as the promotion of digital and intelligent trends, China’s SaaS market is ready for success. In the wave of enterprise transformation towards digital intelligence, the “catfish effect” of digital technologies such as AI is gradually taking effect. Neocrm also innovatively uses new Internet technologies such as AI, big data, and Internet of Things (IOT) to create a dual-middleground CRM, helping corporate customers realize customer-centric digital operation, achieve sustainable business growth, and further advance towards the fusion of data and intelligence.”
